In a July 2015 report, Juniper Research forecast that retailers around the world will spend $2.5 billion in loT-related hardware by 2020, which includes RFID tags and other types of sensors. Zara is one of many retailers that uses the technology by cycle counting inventory every six weeks to get an accurate idea of which items are selling well and which items aren't. The technology allows retailers to see their inventory accurately. RFID technology uses radio waves to communicate with, identify and locate objects, and is battery-free, according to IMPIJ. More: Fact check: Yes, tires may have RFID chips. In response to a tweet about the RFID trackers, the company further assured customers that the technology is only used on sales floors. "We only use this technology in our back room and sales floors to help us manage inventory so that our associates can efficiently support our customers’ needs." "Like many other retailers, this technology helps us deliver a great store experience by ensuring we have the right products available for our customers," the statement said. Retailers using this technology include Victoria's Secret, Lululemon, Macy's, Levi's, Nike and more, according to IMPINJ, a platform that uses RFID data to help businesses.Ī spokesperson for Victoria's Secret confirmed to USA TODAY via email that the RFID technology is used for inventory purposes only. RFID technology is commonly used in retail stores for inventory purposes. More: Fact check: Aunt Jemima model Nancy Green didn't create the brand Chips are in tags for inventory purposes, not tracking customers Privacy concerns and claims surrounding radio frequency identification (RFID) chips have appeared in the past, which have been previously debunked by USA TODAY. "Now why on God's green earth would have a chip placed in their bra's? Tracking female for what exactly? I do not want to know but I think I already know what their evil purpose is for this." a tweet reads, with the hashtag #QAnon. Users on Twitter who shared the TikTok videos linked the claim to QAnon. The claim made its way to other social media sites after first appearing on TikTok. The video has since accumulated over 2 million likes and 26 million views.Īnother post tied the claim to sex trafficking, alleging that the owner of the Victoria's Secret "buys people's souls." The post also claimed that the tracking devices are only in bras and lingerie, and not in other clothing items the retailer sells. The user who shared the post did not return USA TODAY's request for comment. The post includes a photo of a tag that says RFID on it and urges users to check their tags from Victoria's Secret for tracking devices. "This is your Victoria Secret tags! Even warns you!" "Ladies, believe it or not, you are being tracked!!!!!" a June 23 Facebook post reads. The claim: Victoria's Secret tags contain chips that track customers after purchasing a productĪ new trend has made its way to social media platforms: Women cut open a Victoria's Secret tag and pull out a metal-like tag and claim it is a tracking chip.
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